Episode 2 - Build an insights flywheel to fuel your innovation
Download MP3Today’s episode is with Felix Rossknecht, co-founder and Principal at Route & Rise, a DTC Consultancy.
In today’s conversation, Felix shares his learnings from growing up in his family business in Germany, how insights are still underhyped and utilized in a world of tactics, and how audience + niche are the things that will drive growth for businesses into the future.
Our favorite part at the frameworks he gives us to either create these process with no capital on hand or at scale.
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can connect Felix on Linkedin @ https://www.linkedin.com/in/felixrossknecht/
You can learn more about Route & Rise @ https://www.routeandrise.com/
Here is our favorite article he just wrote -> https://www.routeandrise.com/thinking/third-wave-dtc
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
Our favorite part at the frameworks he gives us to either create these process with no capital on hand or at scale.
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can connect Felix on Linkedin @ https://www.linkedin.com/in/felixrossknecht/
You can learn more about Route & Rise @ https://www.routeandrise.com/
Here is our favorite article he just wrote -> https://www.routeandrise.com/thinking/third-wave-dtc
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
