Episode 19 - You're probably not doing your marketing right
Download MP3Today’s episode features Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices). We discuss the business stage you need to be in to layer on massive retention efforts. Why incrementality is still not thought of often enough when measuring campaigns. How segmentation can be a secret weapon and much more! Make sure you listen in and take notes!
In today’s conversation, we chat with Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices).
We discuss a wide range of things regarding growth and e-commerce as a whole and she brings the 🌶🥵
She breaks down how companies focus on acquisition and retention at the wrong times, and that she believes there is a revenue stage where each matter more.
Why measuring the incremental impact of your campaigns really matters.
And finally, how she would recommend you segment yourself if you're looking to start a company: are you passionate about a product or a channel expert. 🤔
Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!
Follow Alex on Twitter and check out No Best Practices.
You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here.
Please follow and share this episode! People deserve to learn from Alex!
We discuss a wide range of things regarding growth and e-commerce as a whole and she brings the 🌶🥵
She breaks down how companies focus on acquisition and retention at the wrong times, and that she believes there is a revenue stage where each matter more.
Why measuring the incremental impact of your campaigns really matters.
And finally, how she would recommend you segment yourself if you're looking to start a company: are you passionate about a product or a channel expert. 🤔
Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!
Follow Alex on Twitter and check out No Best Practices.
You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here.
Please follow and share this episode! People deserve to learn from Alex!
