Episode 12 - You can't half ass anything
Download MP3Today’s episode features Alexa Kilroy, Head of Brand @ Triple Whale. She shares her origins as a teacher and her eventual pivot into DTC and how that led her to a career in brand for a B2B SaaS company. It's a wild ride and Alexa is exceptional at sharing her story and what values she learned along the way...buckle up!
In today’s conversation, Alexa shares her unique journey from educator to brand marketer with a stop on the performance marketing express along the way. The skills she learned with creative/data and how that's helped her communicate brand values for Triple Whale. Her most immense skill is connecting with people and understanding what makes them tick/why did they buy...or not? She shares some very actionable frameworks on how to extract customer feedback at scale. She drops heat, I hope you're ready!
Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Follow Alexa on Twitter @ https://twitter.com/AlexaKilroy
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni
Please follow and share this episode! People deserve to learn from Alexa!
Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Follow Alexa on Twitter @ https://twitter.com/AlexaKilroy
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni
Please follow and share this episode! People deserve to learn from Alexa!
